A vertically scrolling layout that allows users to easily browse a large volume of content.
Example: OlyMoments
✅ Great for image-heavy campaigns or fan submissions
✅ Mobile-friendly and fast-loading
✅ Works well for showcasing event recaps, influencer content, or UGC collections
When to use it:
• When you want to maximise visibility of all content
• For audiences that want to browse rather than follow a story
• For real-time uploads, like live event participation
A horizontally swipeable format divided into slides, ideal for sequential storytelling.
Example: Olympics.com
✅ Guides the user through content step-by-step
✅ Especially effective for structured or themed content
✅ Creates a high-quality brand feel
When to use it:
• For sponsored features, partner activations, or themed campaigns
• When you want to walk the user through a narrative, reveal, or set of highlights
• For curated “editorial style” storytelling
An immersive, full-screen storytelling format based on Instagram Stories. Each story is standalone but can be part of a longer journey.
✅ Familiar to audiences used to Instagram or TikTok
✅ Excellent for bite-sized, mobile-first engagement
✅ Great for storytelling, talent takeovers, or spotlight moments
When to use it:
• For episodic or narrative-led content
• When you want to showcase talent, fans, or moments in a more immersive way
• When visual design and mobile-native experience are a priority
An ideal format for large amounts of content, where you want to display slides with over three rows and a customizable pagination module.
Example: YOG medal design competition
✅ Great for handling extensive content libraries
✅ Customizable navigation for user-friendly browsing
✅ Efficient way to organize long-form or evergreen content
When to use it:
• When you need to structure large volumes of content
• For audiences who prefer clear, step-by-step navigation
• When scalability and performance are key for the experience
Perfect for using activation tiles, such as quizzes, polls, click-through tiles, or submission tiles, as a single engaging entry point across a website.
Example: Olympic article - Single Tile
✅ Highly versatile for interactions
✅ Great for driving quick engagement within any page
✅ Works well as a call to action
When to use it:
• To highlight an activation without a full module
• For integrating interactive elements into existing pages
• When you want to drive engagement with a single, focused touchpoint